http://erlebacher.org/2010/05/08/open-graph-is-facebooks-beacon-pivot/ Tue, 01 May 2012 05:23:00 +0000 hourly 1 http://erlebacher.org/2010/05/08/open-graph-is-facebooks-beacon-pivot/comment-page-1/#comment-54 Email16 Sun, 29 Aug 2010 09:29:00 +0000 http://erlebacher.org/?p=100#comment-54 Was desperately searching a way of adding the LIKE button on a tab of a facebook fan page. Check how the like button has been implemented on a facebook fan page at http://www.facebook.com/webwhispers Was desperately searching a way of adding the LIKE button on a tab of a facebook fan page. Check how the like button has been implemented on a facebook fan page at
http://www.facebook.com/webwhispers

]]> http://erlebacher.org/2010/05/08/open-graph-is-facebooks-beacon-pivot/comment-page-1/#comment-33 Adam Erlebacher Tue, 11 May 2010 02:33:38 +0000 http://erlebacher.org/?p=100#comment-33 Good points. Re non-search ads, Google's "<a href'"http://adwords.blogspot.com/2010/03/now-available-reach-right-audience.html" rel="nofollow">search remarketing</a>" efforts are going to be huge for their display ad business. My guess is that data provided by user-initiated searches are a better (and simpler) predictor of purchase intent than data provided by "likes". Good points. Re non-search ads, Google's “search remarketing” efforts are going to be huge for their display ad business. My guess is that data provided by user-initiated searches are a better (and simpler) predictor of purchase intent than data provided by “likes”.

]]> http://erlebacher.org/2010/05/08/open-graph-is-facebooks-beacon-pivot/comment-page-1/#comment-32 Jon Thornton Tue, 11 May 2010 01:57:54 +0000 http://erlebacher.org/?p=100#comment-32 I agree, and as long as they can solve the perceived and real privacy issues I could see them being bigger than Google in 5-10 years. (I think <a href="http://www.buzzmachine.com/2010/05/08/confusing-a-public-with-the-public/" rel="nofollow">Jeff Jarvis's post</a> did a good job addressing the perceived privacy issues.) The non-search advertising market is wide open, and between FB's Hunch-like knowledge of their users and their existing presence on 3rd-party sites via the API, it wouldn't be difficult to create a massive, highly targeted display ad platform. I agree, and as long as they can solve the perceived and real privacy issues I could see them being bigger than Google in 5-10 years. (I think Jeff Jarvis's post did a good job addressing the perceived privacy issues.) The non-search advertising market is wide open, and between FB's Hunch-like knowledge of their users and their existing presence on 3rd-party sites via the API, it wouldn't be difficult to create a massive, highly targeted display ad platform.

]]> http://erlebacher.org/2010/05/08/open-graph-is-facebooks-beacon-pivot/comment-page-1/#comment-14 Adam Erlebacher Mon, 10 May 2010 22:33:38 +0000 http://erlebacher.org/?p=100#comment-14 Good points. Re non-search ads, Google's "<a href'"http://adwords.blogspot.com/2010/03/now-available-reach-right-audience.html" rel="nofollow">search remarketing</a>" efforts are going to be huge for their display ad business. My guess is that data provided by user-initiated searches are a better (and simpler) predictor of purchase intent than data provided by "likes". Good points. Re non-search ads, Google's “search remarketing” efforts are going to be huge for their display ad business. My guess is that data provided by user-initiated searches are a better (and simpler) predictor of purchase intent than data provided by “likes”.

]]> http://erlebacher.org/2010/05/08/open-graph-is-facebooks-beacon-pivot/comment-page-1/#comment-13 Jon Thornton Mon, 10 May 2010 21:57:54 +0000 http://erlebacher.org/?p=100#comment-13 I agree, and as long as they can solve the perceived and real privacy issues I could see them being bigger than Google in 5-10 years. (I think <a href="http://www.buzzmachine.com/2010/05/08/confusing-a-public-with-the-public/" rel="nofollow">Jeff Jarvis's post</a> did a good job addressing the perceived privacy issues.) The non-search advertising market is wide open, and between FB's Hunch-like knowledge of their users and their existing presence on 3rd-party sites via the API, it wouldn't be difficult to create a massive, highly targeted display ad platform. I agree, and as long as they can solve the perceived and real privacy issues I could see them being bigger than Google in 5-10 years. (I think Jeff Jarvis's post did a good job addressing the perceived privacy issues.) The non-search advertising market is wide open, and between FB's Hunch-like knowledge of their users and their existing presence on 3rd-party sites via the API, it wouldn't be difficult to create a massive, highly targeted display ad platform.

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