Apple‘s recent purchase of mobile ad network Quattro Wireless may signify a much more significant shift in Apple’s business model than it would otherwise seem. So, why did Apple buy Quattro (Apple earlier sought to buy market-leader AdMob, but ceded the purchase to Google once the price became too rich)? Apple has always focused on [...]
Tag Archives: admob
Will Apple Bet the Farm on Quattro Wireless?
Posted in Strategy, Technology Also tagged advertising, Apple, Google, iphone, Mobile, quattro wireless 3 Comments
