Apple‘s recent purchase of mobile ad network Quattro Wireless may signify a much more significant shift in Apple’s business model than it would otherwise seem. So, why did Apple buy Quattro (Apple earlier sought to buy market-leader AdMob, but ceded the purchase to Google once the price became too rich)? Apple has always focused on [...]
Tag Archives: Apple
Will Apple Bet the Farm on Quattro Wireless?
Posted in Strategy, Technology Also tagged admob, advertising, Google, iphone, Mobile, quattro wireless 3 Comments
Boxee Payments: Good for Content Owners, Competition for MSO’s and iTunes
Content owners aren’t the ones who need to be worried about Boxee Payments, it’s the MSO (cable), satellite, and fiber networks and online distribution platforms such as iTunes, XBox Live, and Netflix (to the extent that Netflix sees itself as a platform). The reason for this is scarcity – plain old supply and demand (most [...]
Posted in Economics, Strategy Also tagged Boxee, Comcast, iTunes, NBC Universal, Netflix, WiMax, Zach Klein 0 Comments
